Privacy Policy

Privacy Policy

How Ashworth collects, uses and protects your personal data — in plain English, in compliance with UK GDPR.

Data Controller: Ashworth · hello@ashworthwalls.co.uk · United Kingdom
This policy applies to all personal data collected via ashworthwalls.co.uk.

What Data We Collect

When you use our website or place an order, we may collect the following information:

Information You Provide

  • Name and delivery address
  • Email address and phone number
  • Payment information (processed securely — we never store card details)
  • Messages and enquiries submitted via our contact form or email
  • Account login credentials if you create an account

Information Collected Automatically

  • IP address and browser type
  • Pages visited, time spent on the site and how you arrived
  • Device type (mobile, desktop, tablet)
  • Cookie data (see our Cookie Policy for full details)

How We Use Your Data

We use your personal data only for the purposes it was collected. Specifically:

  • To process and fulfil your order — including dispatching your goods, sending tracking information and handling any returns or issues
  • To communicate with you — responding to enquiries, sending order confirmations and delivery updates
  • To send marketing communications — only if you have opted in. You can unsubscribe at any time.
  • To improve our website — using anonymised analytics data to understand how visitors use our site
  • To comply with legal obligations — including financial record-keeping and fraud prevention

Our Legal Basis for Processing

Under UK GDPR, we process your personal data on the following legal bases:

  • Contract performance — to fulfil your order and deliver your goods
  • Legitimate interests — to improve our service, prevent fraud and maintain our business records
  • Consent — for marketing emails and non-essential cookies (which you can withdraw at any time)
  • Legal obligation — where required by law, such as tax and financial reporting

Who We Share Your Data With

We do not sell your personal data. We share it only where necessary to operate our business:

  • Shopify — our e-commerce platform, which hosts our store and processes orders
  • Payment processors — such as Stripe or PayPal, who handle payment securely
  • Delivery carriers — Royal Mail and DPD, who require your name and address to deliver your order
  • Email marketing platforms — only if you have opted in to receive marketing from us
  • Analytics providers — Google Analytics, using anonymised data only
  • Legal authorities — if required to do so by law or to protect our legal rights

All third-party processors are bound by their own privacy policies and data protection obligations.

How Long We Keep Your Data

  • Order records — kept for 7 years for legal and financial compliance
  • Marketing preferences — kept until you unsubscribe or request deletion
  • Contact enquiries — kept for 2 years from last correspondence
  • Analytics data — anonymised; retained as per Google Analytics settings (26 months)

Your Rights

Under UK GDPR, you have the right to:

  • Access — request a copy of the personal data we hold about you
  • Rectification — ask us to correct inaccurate or incomplete data
  • Erasure — request deletion of your data, where we are not legally required to retain it
  • Restriction — ask us to limit how we use your data in certain circumstances
  • Portability — receive your data in a structured, machine-readable format
  • Objection — object to processing based on legitimate interests or for direct marketing
  • Withdraw consent — at any time, where processing is based on consent

To exercise any of these rights, contact us at hello@ashworthwalls.co.uk. We will respond within 30 days.

Cookies

We use cookies on our website. For full details of what cookies we use and how to manage them, please see our Cookie Policy.

Data Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss or misuse. Our website uses SSL encryption, and payment processing is handled by PCI-DSS compliant providers — we never store card details on our systems.

Complaints

If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

We would, however, appreciate the opportunity to address any concern directly before you contact the ICO. Please email us first at hello@ashworthwalls.co.uk.

Updates to This Policy

We may update this Privacy Policy from time to time. Any significant changes will be communicated via a notice on our website. The date at the bottom of this page shows when the policy was last reviewed.

Last updated: March 2025 · Ashworth · ashworthwalls.co.uk